About Us

Helping Businesses Stay Visible in the Age of AI

AI Answers Lab helps brands adapt to the new search landscape, where visibility is defined by LLMs.

We cover every LLM

Who We Are

Experts in AI Search Visibility

We’re a research-driven team focused on Generative Engine Optimization (GEO), helping businesses understand how AI systems interpret, extract, and surface their content.

100+ Brands Analyzed

Tracking visibility and citation rates across ChatGPT, Gemini, Claude, and Perplexity.

100+ Brands Analyzed

Tracking visibility and citation rates across ChatGPT, Gemini, Claude, and Perplexity.

100+ Brands Analyzed

Tracking visibility and citation rates across ChatGPT, Gemini, Claude, and Perplexity.

1,000+ AI Responses Audited

Identifying which sources get cited and why, and how to achieve it for our clients.

1,000+ AI Responses Audited

Identifying which sources get cited and why, and how to achieve it for our clients.

1,000+ AI Responses Audited

Identifying which sources get cited and why, and how to achieve it for our clients.

30%+ Visibility Increase

For clients implementing structured GEO frameworks and AI-ready content strategies.

30%+ Visibility Increase

For clients implementing structured GEO frameworks and AI-ready content strategies.

30%+ Visibility Increase

For clients implementing structured GEO frameworks and AI-ready content strategies.

Our Values

The Principles Behind AI Answers Lab

Our work is guided by a single mission , helping brands stay visible and trusted in the age of AI.
From technical rigor to transparent insights, every framework we build is designed to make your business discoverable where decisions now happen: inside AI models.

Clarity Over Hype

We prioritize accuracy and understanding over irrelevant metrics, making complex AI systems simple, practical, and actionable for brands.

Clarity Over Hype

We prioritize accuracy and understanding over irrelevant metrics, making complex AI systems simple, practical, and actionable for brands.

Clarity Over Hype

We prioritize accuracy and understanding over irrelevant metrics, making complex AI systems simple, practical, and actionable for brands.

Collaboration First

We work closely with your team, aligning GEO strategy with business objectives to ensure measurable, lasting results.

Collaboration First

We work closely with your team, aligning GEO strategy with business objectives to ensure measurable, lasting results.

Collaboration First

We work closely with your team, aligning GEO strategy with business objectives to ensure measurable, lasting results.

Data-Driven by Design

Every recommendation we make is grounded in real experiments across leading AI systems like ChatGPT, Gemini, Claude, and Perplexity.

Data-Driven by Design

Every recommendation we make is grounded in real experiments across leading AI systems like ChatGPT, Gemini, Claude, and Perplexity.

Data-Driven by Design

Every recommendation we make is grounded in real experiments across leading AI systems like ChatGPT, Gemini, Claude, and Perplexity.

Long-Term Vision

We don’t chase trends. We help brands adapt to the evolving landscape of generative search and build durable AI visibility.

Long-Term Vision

We don’t chase trends. We help brands adapt to the evolving landscape of generative search and build durable AI visibility.

Long-Term Vision

We don’t chase trends. We help brands adapt to the evolving landscape of generative search and build durable AI visibility.

Why us

What makes us stand out in the industry

We bridge the gap between SEO and AI.
While others still optimize for search engines, we help brands become answer engines–ready, discoverable, extractable, and credible in AI-generated responses.

Traditional SEO

Focused on keywords and backlinks

Optimizes for ranking on Google

Measures clicks and impressions

Driven by algorithms

Competes for page-one rankings

GEO with AI Answers Lab

Focused on signals recognized by AI

Optimizes for AI-generated answers

Measures mentions, visibility, and trust

Driven by language models

Competes for AI response inclusion

FAQs

We’ve Got the Answers You’re Looking For

Quick answers to your GEO questions.

What exactly is Generative Engine Optimization (GEO)?

How is GEO different from SEO?

Why does GEO matter right now?

What types of businesses benefit from GEO?

How long does it take to see results?

What exactly is Generative Engine Optimization (GEO)?

How is GEO different from SEO?

Why does GEO matter right now?

What types of businesses benefit from GEO?

How long does it take to see results?

What exactly is Generative Engine Optimization (GEO)?

How is GEO different from SEO?

Why does GEO matter right now?

What types of businesses benefit from GEO?

How long does it take to see results?

Dominate AI Search Before Everyone Else.

Let’s make your brand the one ChatGPT, Gemini, and Perplexity talk about.

Book a free call